I BELIEVE I AM CALLED TO CREATE. TO GIVE DREAMS IDENTITY, VOICE, AND STRATEGY. TO BRING BEAUTIFUL IDEAS TO LIFE EVERY DAY.
MY WHY
I’ve always loved the start. The buzz of the beginning, the butterflies of potential. Since a young age I've built many businesses - drafted hundreds, pursued a few, constantly dreaming of more. What I love the most is leading visions to become identities - and that's why I created Bera.
Before Bera I majored in Marketing Strategy, but spent most of my career in corporate fashion buying - where I quite literally built my businesses day in and day out. From creating new products and quantifying their impact, I love being a part of the heartbeat of a business. I spent most of my time at Free People in Philadelphia - surrounded by creative people from all over the world. Though I loved being a part of something so magical, I missed building from scratch.
Working with budding and growing businesses to establish their voice - how they present themselves to the world. Bera became that space for me, to work with passionate doers and people driven by purpose. I hope to continue to create for the rest of my life, and I would love to create with you!
